Making Life Insurance Less Confusing
Helping everyday families in the USA, UK, Canada & Australia get clear answers — no jargon, no pressure.
Where We Can Help

USA
We break down policies by state — so you know exactly what’s available where you live.

UK
Confused by FCA rules? We’ve simplified everything for you and your family.

Canada
From RRSP-compatible plans to low-cost term cover — we’ve got you.

Australia
Learn how life cover fits with your Super and what’s changing in 2025.
Meet The People Behind PrimeLifeCover
Sarah Mitchell
Insurance analyst from Toronto, helping parents make smart choices for over 10 years.
David Clarke
Ex-regulator from London, translating complex rules into everyday English.
Not Sure What Plan Fits Your Life?
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